{"id":221,"date":"2015-05-26T12:25:21","date_gmt":"2015-05-26T09:25:21","guid":{"rendered":"https:\/\/www.mellonest.gr\/blog\/?p=221"},"modified":"2015-05-26T12:29:11","modified_gmt":"2015-05-26T09:29:11","slug":"brand-name","status":"publish","type":"post","link":"https:\/\/www.mellonest.gr\/blog\/brand-name\/","title":{"rendered":"\u03a0\u03c9\u03c2 \u03b1\u03ba\u03bf\u03c5\u03b3\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03bf\u03bd\u03bf\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03ba\u03b7\u03c2 \u03c3\u03b1\u03c2 \u03bc\u03b1\u03c1\u03ba\u03b1\u03c2 (Brand name);"},"content":{"rendered":"<div class=\"itemIntroText\">\n<p>&nbsp;<\/p>\n<p class=\"western\"><span style=\"color: #242424;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"font-size: small;\">\u03a4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03bc\u03ac\u03c1\u03ba\u03b1. \u039a\u03ac\u03c0\u03bf\u03b9\u03bf\u03b9 \u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03ad\u03c2 \u03c4\u03bf\u03c5 marketing, \u03ac\u03c1\u03c7\u03b9\u03c3\u03b1\u03bd \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b1 \u03bd\u03b1 \u03b5\u03be\u03b5\u03c1\u03b5\u03c5\u03bd\u03bf\u03cd\u03bd \u03bd\u03ad\u03b5\u03c2 \u03c0\u03c4\u03c5\u03c7\u03ad\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac brand names. \u039c\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf\u03c5 \u03b5\u03af\u03b4\u03bf\u03c5\u03c2 \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03b1 \u03b5\u03c0\u03ce\u03bd\u03c5\u03bc\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b5\u03ba\u03c6\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03c4\u03b9\u03c2 \u03b9\u03b4\u03b9\u03cc\u03c4\u03b7\u03c4\u03ad\u03c2 \u03c4\u03bf\u03c5. \u0388\u03bd\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03bc\u03c0\u03b1\u03c4\u03b1\u03c1\u03af\u03b5\u03c2 \u03b1\u03c5\u03c4\u03bf\u03ba\u03b9\u03bd\u03ae\u03c4\u03c9\u03bd DieHard. A\u03ba\u03bf\u03cd\u03b3\u03b5\u03c4\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c3\u03b1\u03c6\u03ad\u03c2, \u03c0\u03bf\u03c5 \u03c3\u03c4\u03bf Hollywood \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b9\u03c3\u03b1\u03bd \u03bd\u03b1 \u03b4\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03bc\u03c0\u03b1\u03c4\u03b1\u03c1\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7 \u03b3\u03bd\u03c9\u03c3\u03c4\u03ae \u03c4\u03b1\u03b9\u03bd\u03b9\u03b1 &#8221; Die Hard&#8221;, \u00a0\u03bc\u03b5 \u03c4\u03bf\u03bd Bruce Willis!<\/span><\/span><\/span><\/p>\n<p class=\"western\"><span style=\"color: #242424;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"font-size: small;\">\u0386\u03bb\u03bb\u03b5\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2, \u03b2\u03ad\u03b2\u03b1\u03b9\u03b1, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03b3\u03bf\u03c5\u03bd \u03c3\u03b5 \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bc\u03c6\u03b1\u03bd\u03ce\u03c2 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b4\u03b5\u03bc\u03ad\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd. \u0388\u03bd\u03b1 \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03bf \u03c3\u03c5\u03bc\u03b2\u03bf\u03bb\u03b9\u03c3\u03bc\u03cc \u03c4\u03bf\u03c5 \u03ae\u03c7\u03bf\u03c5, \u03bf \u03bf\u03c0\u03bf\u03af\u03bf\u03c2 \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03ae\u03c7\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b3\u03bb\u03c9\u03c3\u03c3\u03b9\u03ba\u03ae\u03c2 \u03b4\u03bf\u03bc\u03ae\u03c2 \u03c4\u03c9\u03bd brand names \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd. \u039c\u03b9\u03b1 \u03c4\u03ad\u03c4\u03bf\u03b9\u03b1 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c6\u03ac\u03c1\u03bc\u03b1\u03ba\u03bf Prozac, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03ac \u03c4\u03bf\u03c5 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03bf\u03c5 \u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03bf\u03c2 \u201c\u03b6\u201d.<\/span><\/span><\/span><\/p>\n<p class=\"western\"><span style=\"color: #242424;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"font-size: small;\">\u0395\u03bd\u03cc\u03c3\u03c9 \u03bf\u03b9 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03b3\u03bb\u03c9\u03c3\u03c3\u03b9\u03ba\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03c9\u03bd brand names, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03bf\u03c5\u03bd \u03bd\u03bf\u03b7\u03c4\u03b9\u03ba\u03ac \u03c4\u03b9\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03b9 \u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03ad\u03c2 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03c9\u03c2 \u03b7 \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae \u03b1\u03c5\u03c4\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03c7\u03b8\u03b5\u03af \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03b1 \u03cc\u03c0\u03c9\u03c2: Coca-Cola, Tutti Frutti, Kit Kat, Jelly Belly, Bits &amp; Bites \u03ba\u03bb\u03c0, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c3\u03c0\u03ac\u03c3\u03bf\u03c5\u03bd \u03b8\u03b5\u03c4\u03b9\u03ba\u03ac \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03ae\u03bc\u03b1\u03c4\u03b1, \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03cc\u03c4\u03b1\u03bd \u03c4\u03b1 \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c5\u03c4\u03ac \u03b5\u03ba\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03ac.<\/span><\/span><\/span><\/p>\n<p class=\"western\"><span style=\"color: #242424;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"font-size: small;\">\u039a\u03ac\u03c0\u03bf\u03b9\u03b1 \u03c0\u03b5\u03b9\u03c1\u03ac\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03bd \u03c0\u03bf\u03bb\u03bb\u03ac brand names \u03b1\u03c0\u03cc \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03ba\u03b1\u03c4\u03ad\u03bb\u03b7\u03be\u03b1\u03bd \u03c3\u03c4\u03bf \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1, \u03c0\u03c9\u03c2 \u03b7 \u03ad\u03ba\u03b8\u03b5\u03c3\u03b7 \u03c3\u03b5 \u03cc\u03bd\u03bf\u03bc\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03c6\u03c9\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03b4\u03bf\u03bc\u03ae 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\u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae. \u0393\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03be\u03bf\u03c5\u03bd \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b1 \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03ac\u03bb\u03bb\u03b1 \u03b5\u03af\u03c7\u03b1\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03ae\u03c7\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b1 \u03cc\u03c7\u03b9, \u03b5\u03bd\u03ce \u03b7 \u03c6\u03c9\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03ad\u03bd\u03c4\u03b1\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b1 \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c5\u03c4\u03ac \u03ac\u03bb\u03bb\u03bf\u03c4\u03b5 \u03ae\u03c4\u03b1\u03bd \u03b4\u03c5\u03bd\u03b1\u03c4\u03ae, \u03ac\u03bb\u03bb\u03bf\u03c4\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b5\u03bd \u03c5\u03c0\u03ae\u03c1\u03c7\u03b5 \u03ba\u03b1\u03b8\u03cc\u03bb\u03bf\u03c5, \u03b4\u03b9\u03cc\u03c4\u03b9 \u03c4\u03b1 \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03bd \u03c3\u03b9\u03c9\u03c0\u03b7\u03bb\u03ac. \u0391\u03ba\u03cc\u03bc\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03b8\u03b7\u03ba\u03b1\u03bd \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b9\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b1 \u03bc\u03bf\u03c4\u03af\u03b2\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03b4\u03af\u03b4\u03bf\u03c5\u03bd \u03bf\u03b9 \u03b7\u03c7\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03ae\u03c8\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. \u0388\u03c4\u03c3\u03b9, \u03ba\u03b1\u03c4\u03ad\u03bb\u03b7\u03be\u03b1\u03bd \u03c3\u03c4\u03bf \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03cc\u03c4\u03b9 \u03cc\u03c4\u03b1\u03bd \u00ab\u03c6\u03c9\u03bd\u03ac\u03b6\u03b5\u03b9\u03c2\u00bb \u03b4\u03c5\u03bd\u03b1\u03c4\u03ac \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03b1\u03c5\u03c4\u03cc \u03ad\u03c7\u03b5\u03b9 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae.<\/span><\/span><\/span><\/p>\n<p class=\"western\"><span style=\"color: #242424;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"font-size: small;\">\u0397 Jennifer J. Argo, \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b4\u03ac\u03c3\u03ba\u03b5\u03b9 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c3\u03c4\u03bf Business School \u03c4\u03bf\u03c5 University of Alberta, \u03b4\u03b9\u03b5\u03c5\u03ba\u03c1\u03b9\u03bd\u03af\u03b6\u03b5\u03b9 \u03c0\u03c9\u03c2 \u03c3\u03c4\u03b1 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03c0\u03b5\u03b9\u03c1\u03ac\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03af\u03c3\u03c7\u03c5\u03b5 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b5\u03af\u03c7\u03b1\u03bd \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03be\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03ae\u03bc\u03b1\u03c4\u03ac \u03c4\u03bf\u03c5\u03c2 (\u03cc\u03c4\u03b1\u03bd \u03c0.\u03c7. \u03b1\u03c0\u03ad\u03c6\u03b5\u03c5\u03b3\u03b1\u03bd \u03bd\u03b1 \u03b5\u03ba\u03b4\u03b7\u03bb\u03ce\u03c3\u03bf\u03c5\u03bd \u03bf\u03c0\u03bf\u03b9\u03bf\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1) \u03ae \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b5\u03c0\u03b1\u03bd\u03ac\u03bb\u03b7\u03c8\u03b7 \u03c4\u03bf\u03c5 \u03ae\u03c7\u03bf\u03c5 \u03c0\u03b1\u03c1\u03ad\u03ba\u03bb\u03b9\u03bd\u03b5 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ac \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b1\u03ba\u03bf\u03c5\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2. \u03a3\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bd\u03c4\u03b1\u03c7\u03b8\u03b5\u03af \u03ad\u03bd\u03b1 brand name \u03bc\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ac \u03c3\u03c5\u03bd\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1 \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1, \u03c0.\u03c7. ranthfanth.<\/span><\/span><\/span><\/p>\n<p class=\"western\"><span style=\"color: #242424;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"font-size: small;\">\u038c\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c0\u03ac\u03bd\u03c4\u03c9\u03c2, \u03c0\u03cc\u03c3\u03bf \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03b5\u03c0\u03c9\u03bd\u03cd\u03bc\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03b1\u03c6\u03bf\u03cd \u03c4\u03bf \u03ac\u03ba\u03bf\u03c5\u03c3\u03bc\u03ac \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03c5\u03c0\u03bf\u03c3\u03c5\u03bd\u03b5\u03af\u03b4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae \u03bd\u03b1 \u03c4\u03bf \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u03ae \u03cc\u03c7\u03b9. \u039a\u03b1\u03b9 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1, \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03bf\u03bc\u03b5\u03c3\u03b1\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03ac\u03bb\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03bc\u03ad\u03bd\u03b1 \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba, \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b7\u03c6\u03b8\u03bf\u03cd\u03bd \u03c0\u03c9\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b7 \u03b2\u03bf\u03ae\u03b8\u03b5\u03b9\u03b1 \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03c9\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03c9\u03bd \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03be\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c4\u03bf\u03c5\u03c2 \u03b1\u03ba\u03bf\u03cd\u03b3\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cc.<\/span><\/span><\/span><\/p>\n<p class=\"western\"><span style=\"color: #242424;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"font-size: small;\"> \u0391\u03c0\u03cc \u03c4\u03bf\u03bd \u03a0\u03ac\u03bd\u03bf \u03a4\u03c3\u03b1\u03b3\u03ba\u03b1\u03c1\u03ac\u03ba\u03b7<\/span><\/span><\/span><\/p>\n<p class=\"western\"><a href=\"http:\/\/www.reporter.gr\/Apopseis\/MarketingBrowser\/Panos-Tsagkarakhs\/item\/236740-Pws-akoygetai-to-diko-sas-brand-name\"><span style=\"color: #242424;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"font-size: small;\"><b>www.reporter.gr<\/b><\/span><\/span><\/span><\/a><\/p>\n<\/div>\n<div style=\"text-align: left;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u03a4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03bc\u03ac\u03c1\u03ba\u03b1. \u039a\u03ac\u03c0\u03bf\u03b9\u03bf\u03b9 \u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03ad\u03c2 \u03c4\u03bf\u03c5 marketing, \u03ac\u03c1\u03c7\u03b9\u03c3\u03b1\u03bd \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b1 \u03bd\u03b1 \u03b5\u03be\u03b5\u03c1\u03b5\u03c5\u03bd\u03bf\u03cd\u03bd \u03bd\u03ad\u03b5\u03c2 \u03c0\u03c4\u03c5\u03c7\u03ad\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac brand names. \u039c\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf\u03c5 \u03b5\u03af\u03b4\u03bf\u03c5\u03c2 \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03b1 \u03b5\u03c0\u03ce\u03bd\u03c5\u03bc\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b5\u03ba\u03c6\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd &hellip; <a href=\"https:\/\/www.mellonest.gr\/blog\/brand-name\/\" class=\"more-link\">\u03a3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7\u03c2 <span class=\"screen-reader-text\">\u03a0\u03c9\u03c2 \u03b1\u03ba\u03bf\u03c5\u03b3\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03bf\u03bd\u03bf\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03ba\u03b7\u03c2 \u03c3\u03b1\u03c2 \u03bc\u03b1\u03c1\u03ba\u03b1\u03c2 (Brand name);<\/span> 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